Style / Jewellery

Chanel Expands Coco Crush Jewelry Collection

New rings and cuffs join the existing Coco Crush jewelry collection by French luxury firm Chanel.

Sep 07, 2016 | By Vimi Haridasan

Chanelā€™s ā€œCoco Crushā€ Jewelry collection is welcoming a few new pieces to the range. The designs ā€“ partially paved with diamond ‘constellations’ ā€“ will be made available at Chanel Jewelry boutiques later this month to help expand the range for Fall 2016.

The campaign for the expanding collection features Keira Knightley as the new face of ā€œCoco Crushā€. Shot by Mario Testino, the campaign adds to the actressā€™s portfolio with the brand, having fronted the ā€œCoco Mademoiselleā€ fragrance and the ā€œRouge Cocoā€ lipstick campaigns. “Thanks to her natural elegance and freedom, she perfectly embodies this resolutely modern fine jewelry collection,” said Chanel back in June.bague_coco_crush-chanel

Even further back, in April 2015, Chanel introduced the first creations that featured the iconic quilted motifs to honor Gabrielle Chanelā€™s love for all things equestrian. The new additions drew on the creativity, brand symbols and chic designs that helped propel the simple pattern into the brandā€™s signature symbol. First seen in Chanelā€™s couture collection in 1920, the MatelassĆ© design can also be found in other iconic colelctions by the brand, such as the 2.55 bag.manchette_coco-crush-chanel

Joining the existing range are rings and cuffs that will not only feature the quilted pattern in finely engraved gold but also paved with diamond constellations. Another symbol featured in the update that was dear to its founder, is the lion. The majestic beast is seen on diamond cuffs in white and yellow gold.


 
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