Christmas is just around the corner and the most talked-about character is, of course, Santa Claus but this Christmas, Yorkdale Shopping Center in Toronto shows us a different side of the bearded man sans the belly and jolly red suit.

This year, the Yorkdale Fashion Santa is back and he is all dressed up in an array of designer fashion pieces from the likes of Gucci, Fendi, Giuseppe Zanotti, John Varvatos and more.

Played by top model Paul Mason, the iconic Fashion Santa has immediately gone viral with his crisp white beard, perfectly polished outfits and undeniable charm – making him one of our favourite things about the season.

More than just a pretty face, Fashion Santa is also out and about for a good cause. So if you happen to be in Toronto this holiday season, head out to Yorkdale to take a selfie with Santa and hashtag #YorkdaleFashionSanta. For each selfie under this hashtag, Yorkdale will donate $1 to Sick Kids Foundation (up to $10,000).

If you still need more persuasion, click through the gallery to see Santa’s exclusive photoshoot with Yorkdale: