Hong Kong is now the second location of Victoria Beckham’s brick and mortar store outside of her native home. Amidst the luxury brands, swanky five-star hotels, the store in the heart of the Central district is seen as a way for the designer to tap on the Asian market.

As fans waited eagerly outside Friday morning, Beckham was seen doing the final checks on the store in the Landmark building. Designed by London-based architect, Farshid Moussavi, the store is a collaboration with Asian fashion retail brand Joyce that already carries her collections.

On why she chose Hong Kong as the follow up to her first shop in London’s Mayfair district, the designer said, “I know Asian women really understand luxury, good quality and appreciate when garments are made well — and my clothes are”.

While some are doubtful over the success and future of her store in Hong Kong due to the worst retail sales decline the city has seen in 13 years, others are more optimistic. “I think she’s going to be very popular here,” said hedge fund manager Sally Zhang, 30, after browsing in the store Friday.

“Compared to other shops, which are too fancy, not fit for the office, this one is quite different,” said Echo Xu, also a hedge fund manager. Along with opening her store, Beckham will also be attending the amfAR AIDS research fundraiser in the city along with Uma Thurman on Saturday.