Italian design house VERSACE called upon Mert Alas & Marcus Piggott to capture the essence of its latest menswear collection.

Shot in New York, this ultra-masculine advertising campaign highlights some of the most representative pieces from the Versace Spring-Summer 2015 menswear line.

Pink suits, fishnet fabrics and muscles galore set a flashy tone, along with Versace’s signature Greek key and Medusa head motifs.

The campaign features two Slovaks – newcomer Miroslav Cech and former hockey player Filip Hrivnak – and one Italian: Alessio Pozzi.

While these young men are still relative unknowns, the Italian design house more than made up for this by recruiting a mega-celebrity for the corresponding women’s wear campaign, which stars Madonna.