Versace for H&M Cruise collection highlights
The first images from the Versace for H&M Cruise collection have been revealed, with highlights including pastel-colored dresses, separates and accessories. While the first collection was dominated by gold and bright vintage Versace prints, the Cruise collection has more of a fruity feel, and also features beachwear and lingerie. The Cruise collection comprises 24 womenswear […]
The first images from the Versace for H&M Cruise collection have been revealed, with highlights including pastel-colored dresses, separates and accessories.
While the first collection was dominated by gold and bright vintage Versace prints, the Cruise collection has more of a fruity feel, and also features beachwear and lingerie.
The Cruise collection comprises 24 womenswear items and 14 for men, with creations for the latter including fresh denim and minimalistic T-shirts.
The collection will only be available in countries where H&M has an e-commerce site such as the UK, Germany, the Netherlands, Denmark, Sweden and Norway.
The second Versace line is particularly rare as H&M’s past collaborations with labels such as Stella McCartney and Lanvin have only been for one season
The Sonia Rykiel collaboration was a two-season partnership, although the 2009 lingerie line and 2010 knitwear collection were announced at the same time.
Chanel creative director Karl Lagerfeld, whose H&M capsule collection went on sale back in 2004, has previously criticized the limited edition nature of the designer partnerships, saying it leaves many customers disappointed.