Lifestyle brand Tommy Hilfiger knows you can’t change a winning team. The American brand has once again called upon the now-famous preppy American family to promote the new 2013 Fall collection.

Holidays are over and the members of this beautiful but unusual American family are all off to the university campus to help young Chloe get settled for the 2013 Fall campaign.

The photos by Craig McDean show all of the faces representing Tommy Hilfiger, from top model Chloe Blackshire who is the main character this time, to Jacquelyn Jablonski and Bernard Fouquet, as well as the two basset hounds Morgan IV and V.

This ‘family’ has represented the brand for seven seasons now. The “Cärpe-diem mañana” ad campaign will be released throughout the world this fall in posters, print, online and on social networks.