Gisele stars in Sonia Rykiel fall/winter campaign
Sonia Rykiel presents the Fall Winter 2014-15 campaign shot by Juergen Teller and starring Gisele Bündchen.
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Gisele Bundchen has bagged another major fashion campaign, appearing as the latest face of Parisian luxury label SONIA RYKIEL.
Shot by Juergen Teller and styled and art-directed by Katie Grand, the new campaign from the brand is a 1970s-inspired, black-and-white delight.
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Juergen Teller captured the 34-year-old Brazilian modeling megastar in the collection, shot makeup-free in an artist’s atelier. Grand was first inspired by photographs of the eponymous founder working in her 1970s heyday:
“They were very elegant black-and-white snapshots of her in the studio and on a car, and reminded me of Juergen Teller’s work,” she explained. “Once Juergen had agreed to work with us, we wanted to work with a woman with Madame Rykiel’s joie de vivre, and the obvious choice was Gisele.”
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It’s one of a plethora of Fall campaigns for Gisele, who is also the face of Emilio Pucci, Balenciaga, Isabel Marant and Stuart Weitzman this season.