French fashion brand Sonia Rykiel has unveiled the new look branding for the second line, alongside an interactive web experience.

Created by French design and studio and music label Maison Nue, the sleekly feminine new logo for the Sonia by Sonia Rykiel line was revealed as the new Fall-Winter pieces hit stores.

And the fun doesn’t stop with the fresh new logo, Sonia Rykiel is also debuting a second new idea: an interactive ‘pop-up’ website for the contemporary line.

Sountracked by Whitey’s “Stay on the outside,” the mini-site mixes a rolling video lookbook of the latest Fall-Winter collection, worn by a bevy of pale beauties, with the option to pause the film and take a closer look at the pieces.

The Soniaby.com experience launched Monday, and the brand expects the site to follow the seasons, changing concept as each new Sonia by Sonia Rykiel collection hits the stores.