We give it to PUMA for mastering the technique to staying ever-relevant. As we’re still reeling from their collaboration with BMW (shoes meet cars are a real thing), PUMA dishes out another pleasant surprise. This time, the sports label pairs up with design duo Dee and Ricky Jackson, renowned for their use of bold colors and whimsicality.

Drawing inspiration from their hometown New York, the duo injects the city’s symbols with abundant street spirit. The result: graffiti art and subway maps meet athletic sneakers, bags and T-shirts. But of course, when you count celebrities like Beyonce and Rihanna as your customers, the collection is nothing but powerful – as expected.

Read more about the collection on Men’s Folio Singapore.