Chinese online media company Sina, mainly known for its Twitter-like Weibo microblogging service, launched Sina Luxury on Friday.

The new e-store enables designers to sell their collections directly to customers. Those who have already signed up include highest-profile Western brands such as Dior, Burberry, Gucci, and Paul Smith, all “100 percent guaranteed genuine”.

Sina Luxury’s main rivals on the Chinese market are the luxury e-tailing start-up IHaveU.com, which as opposed to Sina also sells menswear, as well as a new fashion store called Netease and e-commerce giant Taobao’s TMalls.

The latter also launched a so-called “designer-to-consumer” (D2C) site on Thursday for limited-edition or custom-made clothes.

Source: AFPrelaxnews