Italian fashion house Prada has released a new book, simply titled “Prada”.

The 706-page retrospective tome, looks back at 30 years of innovation in the world of fashion, architecture, art, communications, and cinema.

The veritable style bible is teeming with visually arresting photos, comprehensive timelines, and ad campaigns from the past thirty years.

The book painstakingly details the copius workmanship that accompanies every division and activity of the company.

The book is published by Prada Progetto Arte and will be available in Prada stores worldwide, in selected bookstores and on prada.com for 100 Euros ($150).

Via WWD