Style / Fashion

Prada Announces All-New Brand Ambassadors, Irene Bae and Chanyeol Park

Few idols embody the allure of Prada as well as Red Velvetā€™s Irene and EXOā€™s Chanyeol. Their collaboration is thus anything but a stretch of the imagination.

Sep 21, 2020 | By Julia Roxan

When it comes to luxury fashion, few idols embody the allure of Prada as well as Red Velvetā€™s Irene and EXOā€™s Chanyeol have. Photographed in the brandā€™s iconic Fall/Winter and Autumn/Winter 2020 collections, the duo now star in a special film shoot, where they are given the opportunity to interpret Pradaā€™s surreal glamour through their own identities.

Prada Announces All-New Brand Ambassadors, Irene Bae and Chanyeol Park

Irene For Prada

Despite being the Maisonā€™s all-new brand ambassadors, this appointment does not mark the duoā€™s first run-in with the luxurious fashion house. In fact, both idols have celebrated different milestones with the brand over time.

Irene For Prada

With a reputation for attracting deals with some of the worldā€™s most renowned brands, such as Chamisul, Chanel and Clinique, fans of Red Velvet and Irene have long mused over plausible collaborations with Prada from as early as 2018. Gracing the red carpets of Pradaā€™s Dreamscape pop-up store in December 2019, Irene, who made her first-ever Paris Fashion Week debut in March 2019, attended a show by Pradaā€™s subsidiary brand, Miu Miu, where she starred in an adorable ā€œGirl in Miu Miuā€ campaign. Often seen decked out in Prada on Instagram, Ireneā€™s collaboration with the brand is hardly a stretch of the imagination.

Chanyeol For Prada

Regarded her equally experienced counterpart, Chanyeol, who has over the years, starred in campaigns and worked in close collaboration with Tommy Hilfiger, attended Pradaā€™s Escape pop-up store opening in Seoul last year, whilst flying out to Singapore to celebrate the launch of Pradaā€™s Spring/Summer 2019 menswear collection.

Chanyeol For Prada

Representing the inherent strength of women and the authority of femininity, through blending traditional fabrics with new recycled materials, this announcement, though exciting, leaves much room for speculation, on whether or not Irene and Chanyeol will be working with the brand internationally as well as domestically, or if fans can anticipate further pictorials of their favourite idols in future.


 
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