After Kristen Stewart, Cara Delevingne and Caroline de Maigret, the American singer and producer Pharrell Williams is the latest star to front Chanel’s “Gabrielle” bag campaign. Last year, he walked the runway for the brand’s Métiers d’Art show in Paris. Now, he is the first man to appear in one of the French luxury brand’s handbag ads.

The video features the “Happy” singer entering an empty concert venue, where he is soon overcome with childlike playfulness. He can be seen riding on a wheeled equipment case and balancing on a metal beam, for example, all with the “Gabrielle” bag worn cross-body and with several strings of pearls around his neck. Shot by French Filmmaker Antoine Carlier,

For this major campaign, entirely dedicated to Chanel’s new “Gabrielle” bag, the French luxury label has signed up four international ambassadors. Kristen Stewart, Cara Delevingne and Caroline de Maigret have all starred as muses for the “Gabrielle” bag in specific campaigns, each set in their own universe.

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