Oscar de la Renta invites fans to submit ideas
Oscar de la Renta, the high-fashion designer, is launching a digital inspiration Board open to everyone who wants to share an idea for his next collection. For the next 3 months, fans will be able to upload images or videos to the site; these will then appear on a screen in de la Renta’s studio […]
Oscar de la Renta, the high-fashion designer, is launching a digital inspiration Board open to everyone who wants to share an idea for his next collection.
For the next 3 months, fans will be able to upload images or videos to the site; these will then appear on a screen in de la Renta’s studio to help inspire his Resort line.
The Board was launched following the label’s New York Fashion Week presentation February 14, with the designer himself casting the following video appeal for design ideas (below).
The label’s new venture follows the increasing popularity of online bulletin board Pinterest, where de la Renta’s OscarPRGirl shares her latest passions with fans.
De la Renta’s original take on crowd-sourcing via The Board comes after Mugler’s creative director Nicola Formichetti asked his Facebook fans to offer style advice ahead of the label’s presentation at Paris Menswear Fashion Week back in January.
