Style / Fashion

Onitsuka Tiger Crowns Willow Smith as Global Brand Ambassador of it’s Latest Autumn/Winter 2020 Campaign

Onitsuka Tiger combines contemporary aesthetic with heritage style in the launch of an all-new Autumn/Winter 2020 campaign

Jun 18, 2020 | By Julia Roxan

Announcing Willow Smith as its latest global Brand Ambassador, one of the oldest shoe companies in Japan, Onitsuka Tiger marks a new era of fashion this Autumn and Winter.

Onitsuka Tiger Crowns Willow Smith as Global Brand Ambassador of it’s Latest Autumn/Winter 2020 Campaign

The all-new 2020 campaign intends to uphold the brandā€™s steadfast mission of providing Japanese technology and craftsmanship worldwide, through innovative style, collaborative collection features, utilitarian outerwear, and sports-driven separates, alongside its signature multi-colored patchwork designs.

Combining Onitsuka Tigerā€™s contemporary aesthetic with heritage styles of the past, the campaign aims to raise awareness on the worsening environmental issues faced today, highlighting Willowā€™s natural beauty, strength and love for the earth through vivid imagery.

Featuring Willow Smith, who is revered for her unique dress-sense and uncommon approach to life, this collection exemplifies the fusion of pop art, fashion and sportswear through the use of mixed media and unexpected pairings.

ā€œI immediately connected with Onitsuka Tigerā€™s vision for their new campaign. I loved that we were able to align both of our energies and create something that promotes a positive existence in this world. Iā€™m excited for the future of the brand.ā€ ā€“ Willow Smith.

In light of severe social and political unrest in numerous countries such as the United States, United Kingdom, Canada, and France, Onitsuka Tiger has also pledged to donate a part of all proceeds from this campaign to the NAACP Legal Defense and Educational Fund to support its efforts in the #BlackLivesMatter movement.


 
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