Miu Miu Fall/Winter 2012 Ad Campaign
After 16 years away, actress Chloë Sevigny has once again landed a Miu Miu campaign, returning to the luxury label to front its Fall/Winter 2012 ads.
After 16 years away, actress Chloë Sevigny has once again landed a Miu Miu campaign, returning to the luxury label to front its Fall/Winter 2012 ads.
Sevigny fronted the house’s Spring/Summer 1996 campaign, and rumors began surfacing recently that the film star was returning to the label.
While the style icon was captured by Juergen Teller for the 96 shoot, this time it was fashion photographers Mert Alas and Marcus Piggott behind the lens.
In the new images Sevigny sports an androgynous look as she presents the label’s bold and colorful Fall/Winter 2012 creations.
Miu Miu often selects actresses to front its campaigns, with past models including Hailee Steinfeld, Kirsten Dunst, Katie Holmes and most recently Mia Wasikowska.
Sevigny’s return to the label — which is a sister line to Prada — echoes a recent move among designers to cast familiar faces in their campaigns.