After successful design collaborations with the likes of Mulberry, Rodarte, and Zac Posen, Target is readying the launch of Missoni‘s collection for September 13.

The lookbook for the 400-piece range, which includes clothes for men, women, girls, and babies as well as dishwear, a blanket, and even a bike, comes courtesy of new Tumblr blog All The Way Up Here, written by model Marina, who also wears the clothes in the campaign.

Having the spokesmodel cover a collection editorially is an innovative way chosen by Target to promote the launch, even though some of Marina’s peer-appropriate utterings are maybe a bit too transparent.

Source: AFPrelaxnews – Have a look at the collection at Tumblr.