Marni For H&M Collaboration For Spring 2012
Less than a month after its widely successful collaboration with Versace, H&M has announced that itās next designer team up is with Marni. Its earlier collaborations with high-end brands such as Lanvin and Sonia Rykiel have been similarly successful. The label’s founder Consuelo Castiglioni has created the clothing and accessories line inspired by Marni‘s original […]
Less than a month after its widely successful collaboration with Versace, H&M has announced that itās next designer team up is with Marni.
Its earlier collaborations with high-end brands such as Lanvin and Sonia Rykiel have been similarly successful.
The label’s founder Consuelo Castiglioni has created the clothing and accessories line inspired by Marni‘s original prints, which is for both men and women.
It will be available in 260 stores worldwide and online as of March 8, 2012.
“I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints.”
“As always, I love juxtaposing prints and colors, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements,” explained Castiglioni.
The Italian label is popular among cool fashion girls who like clothes that pop and have that touch of quirkāluxe boho, offbeat and a nod to arts and crafts.
2012 will also see the release of a second round of designs from Versace creative director Donatella.
Donatella’s Spring pre-collection will be available January 19, although only in countries where H&M has an e-commerce site.