Fashion is increasingly aware of the need to support the world socially and environmentally. Recent years have seen fashion brands reconsidering their choice of materials (such as rescinding the use of fur or cashmere) or engaging in charity causes through their collections. However, it is not every day you get to see a fashion brand commit a hundred per cent of its sales to the cause, which is exactly what Loewe’s latest collaboration with social media campaign Knot On My Planet is about.

Fashion With A Side Of Philanthropy

Originally an innovative collection made out of leather offcuts, the cult animal-shaped leather creation is now a signature of Loewe brand offerings. Taking the company’s empathy for animals to the next level, Loewe launched a new variation of the elephant shape bag (a crowd favourite among the other animal shapes in the series) into a limited edition collection to benefit The Elephant Crisis Fund in preventing elephant trafficking and poaching, and hopefully in turn, minimise the demand of ivory.

The new elephant mini bag design is adorned with unique beadwork designs handmade by women artisans from the Samburu Workshop, which is part of an initiative by Samburu trust, a Kenya-based organisation that has been working closely with Save the Elephants.

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“I think luxury brands are actually tapping into the fact that customers want to buy luxury products and give back at the same time.” – Model Doutzen Kroes, Knot On My Planet’s Global Ambassador

The Spanish luxury fashion house understood that money is always steered towards many outlets of our daily lives, but arguably less for philanthropic purposes (as compared to necessary spendings such as bills etc.) And hence, Loewe has helped navigate our style splurges towards a worthy charity.

Now available on the loewe.com, all proceeds from the sale of this limited edition series will go to go to The Elephant Crisis Fund, where the most effective projects in elephant conservation will be funded and executed.