Born out of a small laboratory in Bologna, the Italian town renowned for its solid tradition of silk factories and textile manufacturers, La Perla began as an atelier of corsetry in the name of the best Italian tradition. Catapulting to a wider variety of feminine wear, the brand was first known for its unparalleled selection of artistic corsets. Now, 66 years later, La Perla unveils its latest collection of delicate bras and underwear, modeled by Joan Smalls.

La Perla Launches An All-New Holiday Collection Through Amazon’s Luxury Stores

Deemed the ultimate La Perla woman, Joan Smalls represents the brand’s most revered qualities including, being passionate, talented, elegant, inspirational and empowered. The collection thus tells a story of self-love by celebrating the female form through a reflective and liberated female gaze.

Photographed by Robert Lindholm, the holiday-themed collection showcases a minimal yet sensual lace-accented range in a palette of peachy tones and classic black. Showcasing a pastel balconette style, delicately embroidered with a repeating floral pattern, and a simple triangle soft-cup trimmed with lace, the collection’s most notable pieces include an array of sheer thongs and briefs, lace-panelled slips, a peekaboo bodysuit and flattering corsets.

Available for sale on Amazon’s Luxury Stores platform, the all-new La Perla Fall/Winter collection exudes joyful optimism and alludes to the endless possibilities present during the new year.