The renowned couturier once again chose his personal assistant/bodyguard as the face of the new KARL LAGERFELD menswear collection.

When it comes to choosing spokesmodels, Karl Lagerfeld favors lasting relationships over impulses or passing fads.

There is no questioning his loyalty to Baptiste Giabiconi, whom he regularly enlists for his runway shows and campaigns, and now also to Sébastien Jondeau, who has returned for his third season as the face of the latest Karl Lagerfeld menswear collection.

A personal assistant and bodyguard to the couturier, Jondeau poses in the Spring-Summer 2015 menswear campaign, which is of course photographed by Lagerfeld himself.

Beyond his role as an ambassador for Lagerfeld’s eponymous label, Jondeau has posed for Fendi and walked the runway for Chanel, two brands under the designer’s creative direction.