Gucci reopens renovated flagship store at Paragon, Singapore

Gucci’s flagship store at Paragon just got “Guccified” recently and it is now officially open. Prior to entering the store, one will already be overwhelmed by a visual spectacle – a massive five-storey marble façade of a fashion billboard, beckoning all to come and step into the world of Gucci. Inside, two levels furnished with opulent carpeted floors, velvet armchairs and vintage wood furniture filled with contrasting elements representing different design codes, combine to evoke curiosity and highlight the new creative direction of the maison.

Gucci Flagship Store at Paragon Reopens with a Complete Facelift

Paragon’s newly renovated Gucci boutique sees a blend of traditional and modern features juxtaposed with industrial and romantic, a concept that coincides with the house’s product offerings and current collections. Every corner of the store is charmed with different portrayals of contemporary luxury, inviting customers to feel like they are constantly discovering new aspects of not just the store but also the brand. Men’s and women’s collections have specific sections dedicated to them with walls and colours designed to match, not forgetting the little magical corner for the little Gucci Mini-mes.

To the side of the shop floor is a marble and wood staircase leading up to the second floor where truly luxurious shopping experience begins. Gucci Paragon boasts its very own bespoke client space, where one can indulge in Gucci’s DIY service set within pink velvet walls, vintage rugs and luxurious velvet chairs.

Apart from being able to personalise everything from the Dionysus bags to the Ace sneakers, the second floor also houses the highly anticipated Gucci Décor. Staging the décor collection in the store immediately provides a glimpse of how it would be like to have your home looking like Alessandro Michele’s boudoir, a creative approach that feels enticing and personal. With each element contributing to the mood within the space, the new Paragon boutique is one that characterises the power spectrum of luxury fashion and lifestyle that is eminently “Gucci”.