Google will launch its very own “create-your-own” boutique channel on Wednesday called Boutiques.com, reports WWD.

Fashion bloggers say that many of them have received an invitation from Google to attend an event in New York City next Wednesday evening.

The site, which will work in a similar way to Google search engine, will allow users to save items, brands and looks they love in their own personalised shop.

There are at least 19 designers, including Oscar de la Renta, Tory Burch, Cynthia Rowley, Marchesa, Isaac Mizrahi, Tracy Reese, Prabal Gurung, and Erin Fetherston, who have been invited to set up virtual stores on the site.

Sarah Jessica Parker and Katie Holmes have also been approached by Google to set up their own virtual shops, thereby encouraging users to do the same.

The site will feature a live data feed from its retail partners, allowing pictures to appear and making the site look like a high end boutique rather than a search results page.

Source: Vogue