‘New Normal’ label in the pipeline for Giorgio Armani
2015 is a big year for the 80-year old Italian designer who is celebrating the 40th anniversary of his luxury fashion empire.
2015 is a big year for the 80-year old Italian designer who is celebrating the 40th anniversary of his luxury fashion empire.
On top of the launch, this month of Le Sac 11, a special edition handbag and the release of his memoirs later this year, the designer is launching a new womenswear range.
Tapping the normcore trend for more substance and less glitz, the “New Normal” line is set to offer Giorgio Armani fans ultimate satisfaction with a host of brand classics.
“It will show how I think today’s women should dress,” the 80-year-old Armani told Women’s Wear Daily.
The brand has not yet confirmed when the line will retail, and is yet to reveal details of the new project.