Style / Fashion

‘New Normal’ label in the pipeline for Giorgio Armani

2015 is a big year for the 80-year old Italian designer who is celebrating the 40th anniversary of his luxury fashion empire.

Mar 06, 2015 | By AFPRelaxnews

Giorgio Armani

2015 is a big year for the 80-year old Italian designer who is celebrating the 40th anniversary of his luxury fashion empire.

On top of the launch, this month of Le Sac 11, a special edition handbag and the release of his memoirs later this year, the designer is launching a new womenswear range.

Tapping the normcore trend for more substance and less glitz, the “New Normal” line is set to offer Giorgio Armani fans ultimate satisfaction with a host of brand classics.

“It will show how I think today’s women should dress,” the 80-year-old Armani told Women’s Wear Daily.

The brand has not yet confirmed when the line will retail, and is yet to reveal details of the new project.


 
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