Hermès is adding its own touch of luxury to the annual “Heart” stamp collection issued by France’s postal services, La Poste.

Designers were inspired to turn some of the French luxury brand’s iconic scarves into stamps and Zoé Pauwels’s design was chosen to feature in La Poste’s 2013 Valentine’s Day collection.

Pauwels’s illustration includes birds, hearts and shooting stars brought together by cloudy ribbons around swans symbolizing love.

In the past, a number of famous designers have teamed up with La Poste for the heart edition, including Christian Lacroix, Chanel, Givenchy, Ungaro, Lanvin and Adeline André.

The stamps featuring Zoé Pauwels’s designs will be available from Jan 28, 2013.