Guess has unveiled the first images of the campaign for the capsule collection created by Elin Kling for its Marciano line, fronted by the fashion blogger herself.

The campaign photographed by Hunter & Gatti, with Paul Marciano as a creative director, was shot in the desert of Joshua Tree National Park in California.

The Swedish blogger — who also runs her own magazine Styleby — brings an edgy style to the photos: “The radiant images are a perfect combination of Elin’s individual style and the Marciano signature,” says Paul Marciano.

Elin Kling explains that the capsule collection was inspired by a Guess campaign shot in Seville in 1987. It will feature items like blouses, vests, leather pants, a cocktail dress and even a matador jacket, set to hit the shelves in November.