First look of the new Elie Saab advertisement starring Estonian supermodel Karmen Pedaru as the face of label’s Fall Winter 2013 collection.

Photographed by legendary fashion snapper Craig McDean, the new campaign features Karmen Pedaru lounging around a luxurious apartment in the latest autumn-winter collection. Light moves from dawn to dusk in the photos, showing off the elegant lace and silk finishes on the pieces.

Interestingly, the whole campaign is something of a family affair, as Pedaru’s husband Riccardo Ruini art directed the shoot.

Filmed behind the scenes, a one-minute long video directed by Antoine Asseraf shows off the clothes and accessories in the collection, soundtracked by “Long Days” by Belgian group I Will, I Swear.