Style / Fashion

Dark Geometries: Christian Dada Singapore Flagship

The subversive fashion brand drops a flagship in the heart of Orchard Road.

May 16, 2016 | By Staff Writer

Luxury brands are alwaysĀ touching down inĀ Singapore, seeking new markets here and in the broader region but there is still quite a lack of that alternative touch Ā Opening at 268 Orchard Road, the new Christian Dada flagship aims to channel a futuristic flair with a dark edge.

Christian Dada @268 Orchard Shop Front Image 2

Christian Dada was originally founded by subversive designer Masanori Morikawa in 2010. Taking inspiration from the irreverent humor of the Dadaist movement, he twisted the name ā€œChristian Diorā€ over for his own uses (unfortunately, as he put it in an interview with Japan Times, not considering the potential Judeo-Christian misunderstandings that could erupt). This inspiration carries over into his design sense ā€“ a highly anti-conformist and deconstructionist style.

Christian Dada @268 Orchard Overall Image 1

As for the design of the new store itself ā€“ you could describe it in this way:Ā ā€˜cyberpunk-geometrical-goth-zen-gardenā€™. Structural rocks are strewn all over the space similar to the famous karesansui miniature landscape-gardens in Japan. The rocks are a feat of origami expressed inĀ metalcraft: sheets of black perforated metal folded into three-dimensional shapes. These rocks can be used for display, seating, mirrors, and fitting rooms. The storeā€™s look was influenced by Morikawaā€™s trip to the ā€˜art islandā€™ of Naoshima.

Christian Dada @268 Orchard Shop Front Side Image 3

Well, SingaporeĀ canā€™t transform into Harajuku overnight but this definitely marks a willingness to aim for a wider fashion sense in the market.


 
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