Given the new facelift with Stuart Vevers, we’ve learnt to expect the unexpected from Coach and this includes punching Santa to get your hands on a sexy Swagger bag.

In its newly-released holiday campaign film ‘#GiveCoachOrElse’, Coach takes us to the North Pole with a sexy Angelina Jolie lookalike model who barged into Santa’s home, knocked him out and ransacked the Christmas cupboard to get her hands on the new Swagger bag (see video below).

We couldn’t have done it better. With its new direction going on edgy and unconventional, this spy-like drama is exactly what we need to counter the many heartwarming Christmas campaigns airing everywhere.

No matter naughty or nice, we too would do anything to get our hands on Coach’s new holiday collection.

After all, like our fabulous model, we can always change back to our ‘Nice’ status with a tap on the screen. Sorry, Santa!

(Photo and video: Coach.com)