The Parisian shoe designer has taken another look at the ‘nude’ shoe, and is offering customers a choice of colors to match their skin tone, part of a growing trend.

For a long time we’ve been describing shoes (and other clothing items) as ‘nude’, without thinking twice about what exactly ‘nude’ means, when for plenty of luxury consumers, so-called ‘nude’ items provide certain contrast to their own nude skin tone.

Now Christian Louboutin has stepped in with a range of new nude shoes, hitting select stores this month, designed to more fully match a range of human skin colors.

Five classic Louboutin styles (including the celebrity red carpet favorite, the Pigalle model) have been reimagined in five new nude shades from a light blush to a dark chestnut color.

There’s also an app, called Louboutin Shades and available on the iTunes app store, which asks you to take a photo of your foot and matches your skin tone to the appropriate ‘nude’ shoe accordingly.