Style / Fashion

Christian Louboutin e-commerce comes to Europe

As Christian Louboutin launches its European online boutique April 11, the luxury shoe label has announced a host of digital innovations for the future.

Apr 13, 2012 | By null

Christian Louboutin ecommerce

As Christian Louboutin launches its European online boutique April 11, the luxury shoe label has announced a host of digital innovations for the future including an iPhone app and live chats with the labelā€™s representatives.

The iconic shoe brand suffered so much with sites claiming to be selling genuine Louboutins that in 2009 it issued a warning concerning the problem.

While the label does retail on sites such as Net-a-Porter, the brand introduced e-commerce to the US in 2010 and Canada in 2011, with the new European expansion marking a new wave of innovations.

Customers can shop on the Christian Louboutin website for designs by color, size and heel hight — with sky and sky high unsurprisingly dominating the options.

WWD reports that digital initiatives coming soon include an iPhone app and the chance to pre-order styles from the Fall 2012 collection via the online store.

Shoppers can currently e-mail or call reps for advice related to their purchase but videos are also to launch soon as well as a function allowing shoppers to chat live online with Louboutin representatives.


 
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