The Austrian eyewear brand has chosen Cate Blanchett to represent its new Titan Minimal Art collection.

Photographed in B&W by Peter Lindbergh, Silhouette’s new campaign features Cate Blanchett wearing the “Titan Minimal Art – The Icon” frames, which were custom-made for the Australian actress.

“Her authenticity and naturalness are both things Silhouette admire in Cate,” explains Silhouette International CEO Arnold Schmied. “It was important to the brand to try and capture the real Cate on the shoot. The rimless aesthetic of Titan Minimal Art means you see things without restriction and that is the idea behind this campaign: you see Cate in a relaxed moment, as she really is.”

The campaign highlights the new prescription glasses and sunglasses from Silhouette’s Titan Minimal Art collection. Cate Blanchett is also the face of the new Georgio Armani fragrance, Si.