Updated – Here’s the Burberry Spring/Summer 2011 ad campaign, shot on Brighton beach by famed fashion photographer Mario Testino.

This is the first ever evolving campaign for Burberry, new cast members will be revealed every month. the first pair are models Cara Delevingne and Jacob Young.

Besides Burberry Prorsum new ads also feature Burberry London, Burberry Brit and Burberry accessories.

“We wanted to create a dynamic, evolving campaign that reflects the diversity of our broad global consumer, revealing new British cast members each month, all with their own identity, embodying the different attitudes of the Burberry guy and girl.”

We shot the campaign on Brighton beach to celebrate the great British outdoors and our history of supporting emerging talent and to bring to life the emotion behind protection from the elements”, Christopher Bailey said.