Coty Prestige and Cerruti have announced French singer Thomas Dutronc as the face of a men’s fragrance set to be launched in the spring.

Singer and jazz guitarist Thomas Dutronc, son of singer Françoise Hardy and musician/actor Jacques Dutronc, has released two albums,Comme un manouche sans guitare and Silence on tourne, on tourne en rond.

He follows in the footsteps of another French singer, Marc Lavoine, a Cerruti perfume ambassador since 2010.

“I am very flattered to have been chosen as the face of the new perfume by Italian house Cerruti, whose trend-transcending classic style and refined elegance I’ve always admired,” Thomas Dutronc said.