Style / Beauty & Wellness

Sports Brands Design Rio Olympics 2016 Kits

A few sports brands, including Nike and Adidas, have stepped up to the game of dressing the Olympic teams for Rio 2016.

Aug 02, 2016 | By Luxuo

There are two kinds of people: those who watch the Rio 2016 Olympic Games for sports, and those who look out for the Olympic kits. We’ve previously seenĀ the designs of world-famous designers, which the national teams will wear to important ceremonies. In a similar vein, a few brands have stepped up to the challenge of designing the actual sports kits for competitionĀ ā€“ and this time it is more of a challenge because performance also comes into play. This is whereĀ style meets function, and very physically empowering.

New Balance for Team Ireland

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Team Ireland bleeds presidential blue, as well as the countryā€™s traditional green, white and orange. With this color palette in mind, New Balance has designed the kit with ultra lightweight and quick-drying fabrics. Expect enhanced fit, comfort and support for maximum performance.

Nike for Team USA and Team Brazil

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Nike is taking on notĀ one but two countriesā€™ kits. Pairing Nikeā€™s Aeroswift Technology (a breathable, four-way stretch material) with strategically placed ventilation points, optimization is the name of the game; in fact, Nikeā€™s kit is arguably one of the most technologically advanced to date.

Adidas for Team Australia

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Taking into account Brazilā€™s hot and humid climate, Adidas has similarly tapped on their Climachill technology, where the moisture-wicking fibres are set to help combat the temperature. At the same time, Adidasā€™ revolutionary Boost technology will be used for footwear, giving athletesĀ a constant return on energyĀ and that little extraĀ push.

H&M for Team Sweden

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H&M isnā€™t merely dressing Team Sweden, they worked together to create the kits, ensuring the atheteā€™s ultimate comfort. As a result, a sports kit of high quality performance and function was born. Good news: the national team has also collaborated with the brand to expand their in-store sportswear so even us common folk will be able to benefit from the teamā€™s athletic knowledge. (Unfortunately, clothes do not always a person make, and the Olympic tracks are still out of bounds to us.)


 
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