MONTBLANC has presented a new men’s fragrance designed to symbolize the elegance and prestige associated with the Montblanc name.

With this latest fragrance, Montblanc pays homage to its history and particularly to its iconic white star emblem, which was designed to symbolize the snow-covered peak of Europe’s highest mountain.

Developed by Sonia Constant, Emblem is characterized by notes of grapefruit cardamom and clary sage, accented with black and pink peppercorn, violet leaf and cinnamon. Woody aromas and ambroxan form the base notes.

David Genat will be the face of Emblem, with fashion photographer Peter Lindbergh highlighting the model’s charisma and elegant style in a black and white campaign. Montblanc’s Emblem is priced at €75 for 100ml.