If someone can pull it off, it’s him: German designer Karl Lagerfeld introduces an ironically self-referencing perfume next week.

Launching in European Sephora stores on October 11, Karleidoscope — which comes in a kaleidoscope-shaped bottle — features notes of violet, angelica, freesia, heliotrope, patchouli, tonka bean, and benzoin.

“I love to play with words, as I love to play with scents,” Lagerfeld told Women’s Wear Daily. “A fragrance is not made to be explained by words.

A mix of scents creates something we can smell but not describe…I don’t want to be too technical about the fragrance. I prefer a sentimental approach.”

The ad campaign is fronted by Lagerfeld favorite Bianca Balti, who also starred in his edition of the Pirelli calendar, and prices range from €39 to €63.

Source: AFPrelaxnews