Hublot and Formula 1 have announced their partnership with Hublot becoming the official watchmaker for Formula 1.

The start of the multi-year deal for Hublot will be marked with the brand-new F1 King model watch, a limited edition of the company’s King Power model.

Maintaining the popular large case sizing which has become synonymous with Hublot, the F1 King comes in a matte black aesthetic with ceramic case and subtle nods to F1 set against the background of the watch’s face.

The Hublot F1 King will be released in a limited run of 500 watches with each watch numbered between 01/500 to 500/500.

“I have long had a keen interest in watches and the art of watchmaking and I am very pleased to be announcing this deal today,” FOM head Bernie Ecclestone said in Bahrain on Saturday.

“Hublot’s meteoric rise in the industry has been a very well managed achievement and I would like to congratulate Jean-Claude for this.”

“I have always had great admiration for the exceptional and unique achievements of Bernie Ecclestone,” added Jean-Claude Biver, CEO of Hublot.

“Without him there would be no Formula 1 – he created this global phenomenon.

It’s such a delight to be here with Hublot today and so close to Bernie, the racing, the drivers, the cars, the high technology and the F1 Grand Prix in general. This is the start of a very special relationship.”