Fujifilm’s Astalift anti-aging skincare line will begin its European expansion by launching in France March 8, giving women the opportunity to benefit from the technology behind one of Japan‘s best-selling skincare brands.

The line has been prepped to go on sale in France on International Women’s Day before reaching the UK in the spring as well as Germany and Spain.

Launched by the film and digital camera company Fujifilm in 2007, Astalift last year unveiled its plans to follow in the footsteps of Japanese beauty giants such as Shiseido, SK-II and Shu Uemura by entering the European market.

The European range will be similar to Japan’s existing line, including the company’s signature product — an anti-aging serum called Astalift Jelly Aquarysta, which contains astaxanthin, an antioxidant taken from seaweed. Collagen is also an area of expertise at Astalift, since it’s a component of film.

Actress Naomi Watts was recently announced European Brand Ambassador, explaining her appreciation for Jelly Aquarysta.

“I’m proud to be the ambassador for Astalift as it’s really important to me to look and feel my most radiant self. I love Jelly Aquarysta and I really feel Astalift will become the favorite skincare too of women everywhere,” she said in a release.

As well as being popular in Japan and China, Astalift recently opened its first flagship skincare boutique in Malaysia. A spokesperson for Astalift last year told WWD the company eventually expects to enter the US market after the European launch.