Estee Lauder said Wednesday that it agreed to acquire upscale fragrance brand Le Labo, which it said complements its portfolio of beauty brands.

Founded in 2006 by Fabrice Penot and Eddie Roschi, Le Labo now has its own stores in New York, London, Paris, Los Angeles, San Francisco, Tokyo and Hong Kong, with additional counters around the world.

The brand has sustained the early buzz surrounding its scents with lines of body care, candles, and limited edition fragrances called “City Exclusives” available in select boutiques.

The company will join a portfolio of high-end ESTEE LAUDER companies including MAC, Tom Ford, Bobbi Brown and Jo Malone.

It’s part of a wider interest in niche scents that has seen the growth of the market over the past few years. In 2012, market research experts NPD Group noted 19% yearly growth in the ‘Jewelry & Niche Fragrance’ category compared with 7% growth for classic ‘Designer’ scents.