Dolce & Gabbana has revealed the campaign images for its very first men’s sports fragrance, which goes on sale next month.

Following 2008’s original The One for Men and 2010’s The One Gentlemen, the third scent in The One collection is a lighter and fresher sports scent, with notes including patchouli and cardamom, as well as accents of rosemary and sequoia forest.

The campaign sees male model Adam Senn displaying his toned physique, while the video ad will feature him training in an ancient stadium.

The One Sport will first be introduced in the British capital early February, followed by Italy at the end of the month and the US early March.

To honor the fragrance’s athletic theme, it is scheduled to be global before the start of the London 2012 Olympic Games. Prices begin at $45.