DOLCE & GABBANA has introduced an entirely new product: a cream eye color available in single shades. The new Perfect Mono Intense Cream Eyeshadow was created in collaboration with makeup artist Pat McGrath.

The new collection consists of 14 shades, all formulated with oils, silicone and silk elastomers for precise and easy application and up to 12 hours of wear.

And just because this eyeshadow has a cream texture doesn’t mean it can’t be worn with powder products. “It’s perfect by itself although adding a lighter tone from your favourite Eyeshadow Quad or Duo, or applying a pearl shade alongside a matte one will create extra drama,” explains Pat McGrath.

SEE ALSO: DOLCE & GABBANA LAUNCHES FIRST SKINCARE LINE

To give its new eyeshadow the campaign it deserves, the brand enlisted the help of one of its most loyal spokesmodels: Scarlett Johansson.

Already the face of the Dolce & Gabbana fragrance The One, the actress is now also the star of a new makeup campaign shot by Mert and Marcus.

SEE ALSO: SCARLETT JOHANSSON IN D&G COSMETICS CAMPAIGN

Dolce & Gabbana’s Perfect Mono Intense Cream Eyeshadow will go on sale at select department stores this fall.