Nivea Visage has launched a special diamond encrusted jar of their Expert Lift Cream. All proceedswill go to the from the sale of this special edition jar Breast cancer care charity, which helps support women in difficult times.

The jar is encrusted with 441 ethically sourced white diamonds set in stunning white gold and has been tailor-made to crown any jar of NIVEA Visage Expert Lift Day or Night Cream.

The blingtastic edition of Nivea’s classic moisturiser will be auctioned off at a charity dinner next month, and is expected to fetch £80,000 ($120,000).

The buyer of the special jar will also receive a year’s supply of Nivea Visage Expert Lift, a new skincare range that is specifically designed for women over 50.