The Italian fashion house is to release an intensely feminine new flanker to its iconic original “Si” fragrance. Celebrating the timeless beauty of the rose, “Si Rose Signature” is a pretty scent with floral notes.

Launched in September 2013, Giorgio Armani “Si” is an ode to the modern woman, with a busy and bold, yet elegant persona. This variation takes “Si” in an even more feminine direction with a seductive new scent.

Developed by perfumer Julie Massé, who created “Si Intense” with Christine Nagel, this Eau de Parfum stands out with its twin rose notes. In fact, “Si Rose Signature” inherits the signature May rose notes of “Si” and pairs them with Damask rose.

Rose florals are accompanied by notes of mandarin, bergamot, freesia, Neo Jungle blackcurrant extract, osmanthus absolute and iris concentrate. This is followed with base notes of ambrette absolute, Pure Jungle vanilla extract and patchouli.

The original bottle has been reworked to suit the new scent with an almost hazy pink finish and a contrasting onyx stopper. It also comes adorned with a hand-sewn silk sash.

Giorgio Armani “Si Rose Signature” is due out in 50 ml (€89) and 100ml (€128) Eau de Parfum formats.