Although some prefer the starkness of modern minimalism, at times, you just need a loft that has a bit more ornamentation and richness into which you can luxuriate yourself. For that, Sansiri has you covered. The leading Thai residential development company announced the 98 Wireless, its flagship residential project that will be located in Bangkok’s prestigious Wireless Road. This 25-story tower was designed with European Beaux-Arts influences in mind, meaning luscious curls rather than geometrical angles, resplendent marble, and an overall finish focused on traditional craftsmanship – yet still keeping the contemporary edge in mind.

When you walk into the grand reception areas and three levels of exclusive amenities, all designed by New York-based Anne Carson Interiors and styled exclusively in Ralph Lauren Home, you can already see the elegance and glamour from the walls. Hand-cut crystal chandeliers sparkle atop. Gold-leaf mirrors and hand-knotted rugs fit in to beautify the vision. Sansiri executives headed to Italy simply to select the slabs of Statuario marble, and beautifully veined Carrara and Calacatta marbles for a perfect fit. You’ll find this attention to detail seeping through everything, even the rare mahogany door panels, and solid white-oak herringbone floors from the US.

The world-class design team responsible for the 98 Wireless includes international architectural firm DWP and Bangkok-based landscape architecture studio T.R.O.P. (Terrain + Open Space). No expense was spared. The plot of land was acquired at a record setting price – an average of 550,000 baht ($15,400) per square meter. This adds up to 77 two-to-three bedroom residences, including two duplex penthouses and a 948 square-meter super-penthouse at the top two levels, only dubbed “The One”.

To further sweeten the deal, the 98 Wireless will have the ultimate in amenities, with the first on-site Quintessentially concierge in Thailand, as well as a chauffeured Bentley at the disposal of residents. This is all on top of the high class appliances and hardware coming from top international manufacturers. Besides all that, the 98 Wireless will receive a prestigious LEED certification from the United States Green Building Council, for environmental efficiency and sustainability in design. Yes the place might be sumptuous but it is not decadent after all.

For those who want the top class of refined luxury and design, this may be well worth a look at.