The Italian design brand, Gufram will be bringing the latest furniture collection to the Milan Design Week, which runs alongside the Italian city’s Salone del Mobile international furniture fair, from April 17-22. The furniture collection “harks back to the disco era, complete with mirror balls and golden couches,” an official said.

During the 1960s, design brand Gufram kitted out nightclubs with extravagant seating creations, embodying the golden age of the Radical Design movement. Now, Gufram is reviving the party spirit for 2018 with the help of three groups of creative talents: Atelier Biagetti (Italy), Rotganzen (Netherlands) and GGSV (France).

Based on the brand’s archive collection, Atelier Biagetti has recreated new couches called Betsy, Tony, Stanley, Jimmy and Charly, and “each piece is conceived as a person with a precise attitude, a sense of humor, a beauty, also some vices and dreams that get wild during the night,” explained the designers on the furniture pieces.

And what discotheque would be complete without a dance floor? For that, Paris-based studio GGSV is bringing the boogie home with carpets inspired by the geometry of dance floors.

With Rotganzen’s “After Party” cabinets and coffee tables, even the furniture is a little worse for wear after a hard night of partying. Here, the strict, straight lines of these furniture designs are broken by slouched, slumped mirror balls, as if tired out by their night’s work. The designs evoke of the temporary nature of glamorous parties.

The “Disco Gufram” collection will go on show April 16-21 at Milan Design Week at Mediateca Santa Teresa, Via della Moscova 28.

The Radical Design movement originated in the late 1960s. With a purposely kitsch and pop-art-influenced aesthetic, designers identifying with the movement sought to challenge consumer society and notions of good taste.

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