US hotel chain Virgin Hotels, is partnering with The Gap so that guests can get the latest clothes delivered straight to their rooms

Rather than physically going to a store to pick out items and try them on, the partnership will mean that a guest’s hotel room will become a private shopping and private changing room space.

Items can be chosen online and then will be delivered to a guest’s room shortly thereafter.

“Gap is always exploring new ways to respond to the many ways people shop, whether online, in store or on the go. We’re excited to partner with Virgin Hotels to bring the latest Gap styles and essentials directly to travellers’ hotel rooms,” said Tricia Nichols, Global Lead of Consumer Engagement and Partnerships for Gap.