Marriott International launches Arabic website
Marriott International Inc. has launched an Arabic version of its website in a bid to build on the USD 100 million of revenue booked annually through the site every year by customers in Arabic-speaking countries.
In a bid to woo an increasingly important market segment — affluent Arabic speakers and frequent flyers from the Middle East — the Marriott hotel chain has launched its international website in Arabic.
The new portal allows Arabic-speaking customers around the world to book stays across the chain’s 3,800 properties in 74 countries.
Marriott has asserted a strong presence in Dubai, where it boasts the tallest hotel in the world. The JW Marriott Marquis Dubai (below) stands at 355 meters and consists of twin towers each with 77 floors.
More than $100 million of revenue is booked annually via marriott.com in Arabic-speaking countries, the company says. The Marriott joins the Fairmont and the Hilton in offering website services in Arabic.
