US hotel chain Loews has become the latest hotelier to leverage the power of Twitter, with a new channel that allows guests to book their room as fast as a few hashtags and tweets.

In a digital age where consumers demand instantaneous answers, the luxury chain launched a Loews Hotels Social Reservations channel that will put the guest in touch with a virtual reservations agent when they use the hashtag #BookLoews in a tweet to @Loews_Hotels.

Once the guest is ready to finalize the booking, the hotel’s online travel planner will tweet them a link to a secure chat conversation where the guest can then reserve their booking.

“When it comes to reservations, we recognize that giving consumers the option of booking efficiently on a network where they are already engaging on a daily basis is going to set us apart and grow our consumer base in a meaningful way,” said the director of social media Piper Stevens in a statement.

Loews has 19 properties across the US and Canada. The Twitter booking option is available with the exception of their Orlando, FL hotels.

The North American hotel chain is the latest to use Twitter to their advantage. This summer, the Sol Wave House, a party hotel in Majorca, Spain touted itself as the world’s first Twitter-based hotel.