Hilton Worldwide, has announced a major digitization of its client services that will allow guests to check in and choose their  room on their smartphone.

The new strategy is designed to give guests more control over their stay, says the chain. But the move is also poised to take the middle man — the front desk personnel — out of the hotel experience, especially when the chain introduces smartphone-enabled door keys next year.

Once they’ve booked a reservation, Hilton guests will be able to check in and shop for their room on their mobile phone via photos and a digital floor plan.

Upgrades and amenities can also be requested on their portable devices.

In 2015, the company will also begin rolling out mobile technology that will allow guests to unlock their doors with their smartphones.

HILTON guests will no longer need to check out as well, as their bill will be sent automatically to their email address.

Last year, Marriott Hotels also launched a virtual mobile check-in service that allows guests to check in a day before their arrival, bypass the lines at the front desk and proceed straight to their room after picking up their key at a designated mobile check-in counter.